Passionate about Design, Creativity, Strategy, Innovation, and the impact those topics have on people's life and the industry in general. I´ve been working in the Industry of Design for about 15+ years inside companies like MUMA, Curve Id (New York), and Corona.
Over the past five years, I´ve been leading the transformation of the Corona´s portfolio strategy and Design capabilities. I´ve consolidated a high performance, multidisciplinary team of creatives. Who have brought to reality a significant number of products, all of them developed through a rigorous design process based on people´s needs, and the emotional connections between users and objects.
During my time in New York, I´ve helped to bring products to life for big brands like OXO, Colgate, Perkin Elmer, John Deere, among others.
The work that I´ve led has been granted 11 International recognitions from the most prestigious International Awards such as ¨Red Dot design award¨, ¨IF design award¨, ¨A´Design award¨, and ¨Good Design award¨.
Ace of Clubs by Hebachg & Kloess
"The simplicity of this knife makes it a piece of desire. The twisting surfaces are provocative and amusing yet elegant at the same time. The elevated craftsmanship of this tool it´s manifested through Its seamless material´s transition and the texture of its multilayered forged blade."
Block 46 -Ring by Morf
"This ring is bold, minimal, and elegant. I always loved how small objects can provide such strength to people. I believe that this ring is a clear example of it."
Dumbbells by Kenko
"Who would imagine that a set of dumbbells could be so elegant, glamorous, and become part of your decoration? The feeling of the grip must be warm and invigorating. The idea is just fantastic, and it's a pleasure to stare at it.